Employer Brand and Application Intentions of Young People in Hanoi

Employer brand is becoming an important factor determining the effectiveness of attracting human resources, especially high-quality resources enterprises. branding built by businesses but its attractiveness subjective to potential candidates in specific economic, cultural and social context region country. The article analyzes inherits published studies give concept employer elements constituting remployer relationship between with candidate's intention apply for a job. Survey results on evaluation young people Hanoi about brands are compared existing research show regional differences brands. On basis results, makes some conclusions recommendations related construction communication order improve maintaining organization general particular.
 Keywords: Brand, Intention Apply, Young People Hanoi, Brand Development, Communication